How a surf accessories store increased on-site conversion with shoppable video

Brand Background

Green Fuz is a surf accessories brand producing handmade surfboard bags. The product is tactile and functional by nature — materials, fit, stitching, and real-life use matter more than polished studio photos. Customers need to see how the bag behaves in motion before buying.

The Challenge

Before using SwipeUp, the store faced a common problem:

• Product pages relied mostly on static images
• Video content existed, but lived outside the buying flow
• Shoppers had to imagine how the product looks and works in real life

This created friction, especially for first-time visitors unfamiliar with the brand.

The Solution

The brand implemented SwipeUp across two key touchpoints:

Inline video feed on the homepage — to introduce craftsmanship, materials, and real-life usage from the first scroll.

Shoppable video feed inside product pages — so visitors could watch product videos without leaving the page and explore details right at the moment of intent.

Each video was directly linked to its product, keeping the experience seamless and contextual.

Why This Setup Works

• Homepage video builds trust early through authenticity
• Product page video removes uncertainty at the decision point
• Video stays embedded in the shopping flow — no popups, no redirects

Shoppers stay focused, engaged, and informed.

Engagement Results

SwipeUp Analytics showed clear performance signals:

• 5.26% total conversion rate
• 1h 8m total watch time
• Consistent video engagement across homepage and product pages
• Visitors actively interacted with videos instead of scrolling past static content

These metrics indicate that video supported buying decisions.

Outcome

For products where quality, construction, and real-world use matter, video should live exactly where decisions are made.

By placing shoppable video feeds on both the homepage and inside product pages, Green Fuz turned existing content into a conversion-driving layer across the store.

No additional traffic. No aggressive tactics. Just clearer product storytelling in context.