Turning product pages into high-intent video touchpoints

The Challenge

Athletic Bee sells products where the buying decision depends on details you can’t fully judge from photos:

• Fit and compression
• Movement (squats, lunges, walking)
• Fabric behavior under light and motion
• How sets look together in real life

The store already had strong product photography, but the team needed a way to:

• Show fit in motion without sending shoppers to social media
• Keep visitors engaged after they click into a product
• Reduce hesitation on product pages (where intent is highest)

The Solution

The brand implemented SwipeUp Inline Feed as a shoppable video layer in two key locations:

1. Homepage — to catch attention and show the product “in use” early
2. Product pages — to support decisions right at the sizing/checkout moment

This meant that when shoppers moved from browsing to selecting an item, they could instantly:

• Watch real movement-based clips (training, walking, try-on style)
• Tap through to tagged items inside the video
• Stay on-site and continue the purchase flow without distractions

Why the Product Page Placement Mattered

For activewear, product pages are where doubts appear:

• “Will these leggings be squat-proof?”
• “How high is the waist, really?”
• “Does the set look the same in motion?”

By placing SwipeUp directly on product pages, the brand turned video into a decision tool — not just a homepage feature.

Homepage = discovery. Product page = confidence.

Engagement Results

SwipeUp Analytics showed clear signals of strong user interaction:

• Nearly 13 hours of total watch time, driven primarily by product-page views
• Consistent week-over-week conversion above 7% from video-engaged visitors

Importantly, shoppers stayed on-site — watching, exploring, and moving toward purchase without friction.

Outcome

Activewear sells better when customers can see it move.

By adding SwipeUp Inline Feed to both the homepage and product pages, Athletic Bee increased engagement, supported higher conversion rates, and replaced uncertainty with real-world product context — exactly where shoppers need it most.