How Veclara doubled their conversion rate with shoppable video

About Veclara

Veclara is a growing apparel brand on Shopify selling women’s clothing and accessories. Their customers are style-conscious shoppers who care about fit, fabric, and how pieces look in real life — not just on a mannequin.

The Challenge

Static product photos weren’t cutting it. Customers couldn’t tell how a dress moved, how fabric draped, or how a jacket fit on different body types. The result: a 2.3% conversion rate and a return rate higher than the team wanted.

The feedback was consistent — customers said products looked better in person than online. That gap between expectation and reality was costing sales.

What They Did

Veclara installed three SwipeUp widgets across their store:

Product Page Feeds — Each product page got 2-3 short videos showing the garment on different body types, from multiple angles, in natural movement. Placed directly alongside the photo gallery so shoppers could switch between static and video.

Homepage Stories — A curated Stories carousel on the homepage featuring new arrivals and best sellers. First-time visitors got an immediate feel for the brand’s style and quality before browsing.

UGC Video Reviews — Veclara encouraged customers to submit video reviews wearing their purchases. These were placed on the relevant product pages using the Feed format. Real customers, real outfits, real social proof.

Total setup time: under a day. Zero developer involvement. They started with 15 videos across their top-selling products and expanded from there.

Results

Within 30 days of going live:

• Conversion rate went from 2.3% to 3.4% — a 48% increase
• Average order value grew by 24% — video-engaged shoppers added more items per cart
• Return rate dropped by 18% — better product understanding meant fewer surprises
• Time on product pages increased by 45% — visitors stayed to watch and explore

The investment paid for itself within the first week through increased sales.