How Qbrix increased conversions 38% with community video reviews

About Qbrix

Qbrix sells creative building sets and craft kits on Shopify. Their audience is passionate hobbyists who love the building process as much as the finished product. It’s a niche community, and word-of-mouth is everything.

The Challenge

At 2.9%, Qbrix already had an above-average conversion rate. But they knew their engaged community could drive better numbers if the online shopping experience matched the excitement of actually building their products.

The problem: static photos showed the finished set, but they couldn’t convey the satisfaction of assembly, the quality of materials, or the building experience. That’s what sold people — and it was missing from the store.

What They Did

Qbrix leaned heavily into their existing community:

Customer Build Videos — They encouraged their community to share time-lapse videos of their builds. These authentic clips — from unboxing to completed project — became the centerpiece of product pages. Each product featured 3-5 customer build videos alongside official content.

Stories for New Releases — Product launches got full-screen Stories that walked buyers through set contents, difficulty level, estimated build time, and the finished product from multiple angles.

Comparison Feed — On collection pages, a Feed widget showed side-by-side video comparisons of different sets at similar price points. This helped customers choose the right product for their skill level.

They launched with 20+ community videos. Most of the content already existed — they just needed a way to surface it on the store.

Results

The results exceeded expectations:

• Conversion rate jumped from 2.9% to 4.0% — a 38% increase
• Average order value grew by 22% — customers added complementary sets after watching community builds
• Customer video submissions tripled — visible UGC placement motivated more customers to share their builds
• Social media referral traffic grew by 35% — community members shared their featured video pages organically