How a wholesale custom products store uses video to educate buyers and increase engagement

The Brand

Canvastry Wholesale operates in the wholesale and custom printing space, serving artists, designers, and brands. Their products are tactile and detail-driven: canvas, textiles, prints — where texture, finish, and real-world scale matter more than static images.

Before SwipeUp, the challenge was simple: product photos didn’t fully explain the quality, use cases, or production details.

Implementation

The team added a SwipeUp Inline Feed on the homepage.

The videos focus on clarity, not promotion:

• Showing fabric texture and print quality
• Demonstrating real product size and finishing
• Highlighting how items are used in real spaces
• Answering common wholesale buyer questions visually

Each video is linked to its relevant product, allowing viewers to explore without leaving the page flow.

What Changed

With video added to the homepage, visitors spend more time understanding the products before clicking through.

From SwipeUp Analytics:

• 4h+ total watch time generated by homepage videos
• 7%+ video conversion rate in activity
• Consistent engagement without relying on paid traffic

Instead of pushing visitors to “buy now,” the videos help buyers self-educate — which is critical in wholesale decision-making.

Why It Works

For wholesale and custom product stores, confidence matters more than impulse.

SwipeUp helps bridge the gap between browsing and understanding by:

• Replacing long explanations with short visual proof
• Reducing friction for first-time buyers
• Keeping the shopping experience calm and intuitive

No redesign. No extra production. Just existing videos, used where they matter most.

Outcome

For this store, one homepage video feed was enough to:

• Increase engagement
• Clarify product value
• Support better purchase decisions

SwipeUp fits naturally into content-led commerce — especially for brands where quality needs to be seen, not described.